Family businesses are generally very philanthropic and make significant contributions to causes and communities that they hold dear. Here are some ways that smaller family firms can make a difference and incorporate their giving into their brand at the same time.
In today’s business world, pursuing philanthropic causes is practically a necessity. Businesses are more attractive to both consumers and employees when time and money are going to good causes. While large companies donate millions of dollars each year to charities, small businesses may have a more difficult time funding a philanthropic initiative. However, that doesn’t mean a small business can’t make a difference on a budget.