Latest research from PwC clearly identifies that family businesses around the globe should trust in their next generation of leaders to thrive in the digital age. The survey also highlights the drivers for the next gen themselves who are ambitious and deeply committed to the family firm.
Family business NextGens view themselves as agents of change for digital transformation but are looking for greater support and trust from current generation leaders, according to a new report by PwC. PwC's Global NextGen Survey 2019 has found that a majority of NextGens are already deeply engaged in the family enterprise, with nearly half (48%) reporting that they already run significant internal operations. A quarter (26%) are already in an executive director position.