Family firms are generally seen as good employers, trusted and respected businesses, even more so when the family name is above the door and the business has been around for generation.  The benefits associated with being a family business can be great.  These benefits can even result in the family business deriving competitive advantage as a result.  

It is great to see successful family firms embrace their heritage and values, to use their very status as a point of difference and to reap the positive benefits that are associated with being a family business too.