A recent GCC regional think tank has suggested that family firms have untapped potential for their philanthropy.
Underlying any decision to 'do good' is the need to plan and monitor activity to ensure that it is having the desired effect and when done appropriately, and in line with the values and vision of the family philanthropic aims, it can, undoubtedly be a powerful agent of change.
GCC family businesses could maximise the outcomes of their philanthropic efforts by adopting a more impactful approach, according to a recent study by the Ideation Centre, the leading think-tank for management consultancy Strategy& in the Middle East (formerly Booz & Company). Representing around 90% of the private sector economy, GCC family businesses historically have maintained a tradition of carrying out philanthropy activities across the region.
http://www.gulf-times.com/story/543787/GCC-family-businesses-have-untapped-potential-for-
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