Well worth a read as the next generation are taking bold steps in determining the future, not least changing the location of the HQ and making some tough strategic decisions too.
Strategy is one area that recent research from PwC globally has been identified as something that is not given sufficient time or attention but this is clearly an exception, although there would appear to be some big decisions ahead too.
Mr Elkann, softly spoken and baby-faced, is as near to a superstar as you get in business. His grandfather, Gianni Agnelli, was the uncrowned king of Italy, and the pre-eminent European statesman-industrialist of the 1970s and 1980s. His 41-year-old grandson is best known to Italians as the owner of Juventus football club and the car companies Fiat and Ferrari. But, behind the scenes, the New York-born Mr Elkann is transforming Exor, the €12bn family investment business he inherited in 2011, taking it far from its roots both in Italy and in industry. It is a metamorphosis involving big bets on sectors where he has little experience and, in the process, he has severed ties which have traditionally supported the company in times of trouble.