Communication is the core to addressing any vision or you; to your investors, shareholders, clients and your own team. The thing with communication, it clearly falls under two elements 1. Verbal - how you come across and the way you choose your words carefully, it has a profound influence of whether you win and what you get out of what your trying to convey. It's a catalyst to getting things done they way you want it done. 2. Written - creative writing isn't called creative writing for no reason, thought to paper is very difficult, and to master the art of writing you need to expand on your vocabulary to describe your message in absolute terms. Clarity is being able to define your message to the degree you require, for it to be understood.
It often tends to be underestimated, choosing what to say or write and even how can be a big difference on whether you secure that investment you want or land that partnership your business desires.
Choose your words carefully.
“The art of communication”—I like that phrase. Because communicating is an art. When we’re attempting to get our message out to others, it’s as though we start with a giant blank canvas and we then begin to paint a picture, any picture we desire. Now, most people assume that when painting a picture, they have only a few basic brushes at their disposal. But the advanced artist knows there are many tools available to create their masterpiece, and they use each to their advantage. The same is true with communication. There are many tools available to you as you communicate; you just have to be aware of them and then use them purposefully. The better you become at using these tools, the better you’ll be at communicating.
http://www.success.com/article/rohn-8-ways-to-master-the-art-of-communication
