Love this, and the resonance it has with those involved in a family business.  Obviously, for may owners legacy is really important and for the founders of a family business creating a sustainable legacy is often something that is real and desired.

As family firms continue through the generations, there is often a pressure on individuals to take it on, to act as a steward for the next generation, and in some instances there can be resentment too. 

The question of epitaph, what you want to be remembered for, then comes to the fore and often has not really been honestly thought about.

Considering the epitaph question can lead to life changing events, new direction and energy but most important of all, it means you have a chance to be remembered for what you want to be known for.

Totally food for thought!