This article goes a long way to demonstrate the benefits that families with aligned values, common vision and a professional approach to running the family firm can have.

Stronger bonds, emotional connection, pride and belief in the business all help to create a positive environment, an environment in which employees are respected and encouraged to contribute, and an environment that generates a good return too.

Cohesive families build consumer loyalty and family firms differentiate themselves too.

A cohesive family helps to build a cohesive brand and thus helps to grow the business too.

A well supported argument.