This article goes a long way to demonstrate the benefits that families with aligned values, common vision and a professional approach to running the family firm can have.
Stronger bonds, emotional connection, pride and belief in the business all help to create a positive environment, an environment in which employees are respected and encouraged to contribute, and an environment that generates a good return too.
Cohesive families build consumer loyalty and family firms differentiate themselves too.
A cohesive family helps to build a cohesive brand and thus helps to grow the business too.
A well supported argument.
Small and family businesses can capitalise on deep bonding and long-term focus to improve real performance. A strong family equals a strong business. Studies prove that cohesive family businesses generate stronger returns and last longer than non-cohesive ones. Families who are unified last longer and build stronger customer loyalty. This is a critical element that no serious family business can ignore. Strong emotional connection is important for all companies.