In the modern world it is easy for images to be shared on social networks, but how do you ensure the integrity of the brand when it is your family name above the door, protect the next generation from self-combusting and ensure that the values you hold so dear are upheld by the next generation.
By no means an easy topic to distil into a few words, but the piece below in the times looks at the challenges associated with wealth and the problems that can ensue such as profligate spending, addictions and a poor work ethic.
All of this can come further to the fore down the line when looking at potential future leaders who need to have the respect of the people around them which may not always be easy to pull off, and there is the added complications of removing a digital footprint that has already been created to boot!
Bottles of Cristal on private jets, bar bills stretching to six figures and more bling than a Kardashian’s wardrobe: the Rich Kids of Instagram are every wealthy parent’s nightmare come true. Subtitled “They have more money than you, and this is what they do,” the images of excess displayed on the popular website present a virtual scrapbook of wealth being squandered — with gusto — by the next generation. Having worked hard all your life to obtain the trappings of wealth, how do you ensure that your children don’t contract rich kid-itis?