Family dynamics and relationships can be a major challenge for family firms, and non-family members working within them! What is often said can be misinterpreted by non-family directors and employees and there needs to be a clear understanding of what is actually meant.
Family members in business together need to understand who they are and what 'hat they are wearing' and to appreciate that the way they interact with family members at home cannot necessarily be transferred to the workplace. Care needs to be taken to ensure that personal/familial relationships do not cause broader issues and do not result in workplace conflict or the loss of key non-family personnel to the firm as well.
Be careful what you say and how you say it around other members of your business family. You may inadvertently be speaking with a forked tongue. Family businesses sometimes have a language all of their own and often what is said is not heard, or at least, not the way it was intended. Strangers to family companies aren’t necessarily attuned to recognize some of the terms, stories, and built-in code phrases which have grown to be parts of the family or business culture over the years. But you better believe that insiders are highly aware of that unique language – both spoken and unspoken.